Adwords Management – Unique Selling Point

It’s time to get directly to the point in your message. Although you may think you have narrowed it down to a rather tight message, have you actually informed your customers as to why they need to buy from you?

After all, this could be the most important part in your AdWords management. Because this is the ingredient in marketing that trumps all others. With this ingredient, everything in marketing gets easy. Without it, people wander around in an aimless stupor for years.

So just what is this magic ingredient? It’s simply being able to provide a good answer to the following question:

Why should I do business with you, rather than someone else, or why should I do business at all?

Another way of asking the same question is:

What do you guarantee?

When you can truly answer these two questions, your ads will practically write themselves. When you can truly answer these questions, people will be lining up to buy from you.

When your business possesses a simple, unmistakable mission, it stands out in an age of obfuscated marketing messages and Byzantine corporatespeak. Your answer to this question is your unique selling proposition (USP). A statement of value that’s so clear and focused it’s almost impossible to misunderstand it.

Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.

WHAT IS A USP?

Your USP is thr one thing special about you that your customer can’t find anywhere else. It’s your Unique Selling Proposition. It’s what you bring to the table that no other business does, or even can.

Your USP is about the uniqueness of your product. It’s even more than that. It is the whole reason for why your product is necessary in the first place. It is why your accompanying services are necessary, and why it’s necessary to get the product now rather than later.

Many of the difficulties people have with Google come from a USP that isn’t clear and unique. If you have your USP right up front, everything from the keywords and ads to the price of your product, everything will fall into place, making you and your customers satisfied.