Get More Visitors By Writing A Blog

by Theo McLanahan

If you want to get more visitors to your website (and who doesn’t?) you should look at starting a blog. Blogs are an excellent way to get visitors engaged at your site, and open communications with them. These tips will help you use your blog to generate traffic.

First of all, make sure you’re posting regularly – at least every other day. If your blog is updated regularly, you’re giving your readers a reason to return often. If your posts are timely and helpful, you’ll become known as an expert in your market.

They will turn to your blog as a way to seek answers to their questions. Posting regularly also develops a relationship between you and your customer. They will get to know you and trust your opinion.

If you install a system like Feedburner on your blog, you’ll make it easier for your customer to stay up to date. They’ll be able to easily subscribe to your blog and they can choose how they want to receive updates – email, RSS reader, etc. These services range from free to fairly low cost and the setup is quite easy – you simply install a piece of code or a widget into your blog.

It’s also a good idea to have a “blogroll” on your blog site. This is basically a list of related blogs that you feel will help your readers. When you link to other blogs this way, they will see it and often will link back to your blog. This can help to widen your audience by reaching readers on other blogs. Just make sure the blogs you link to are related to the subject of yours.

One of the easiest ways to drive traffic to your website through your blog is by linking back to the site every time you write a new blog post. Whenever you add a new article to your main website, post a teaser excerpt on your blog along with a link to the full article on your website.

Also include links to older articles that become timely again. For instance, you may have put up an article on your site in the summer that explains how to keep kids occupied by creating costumes. When Halloween comes around, don’t forget to link back to that article. You may also want to include links to your opt-in pages or pages.

When you start using these tips on a regular basis, you’ll see an increase in visitors to both your blog and your website. Track your stats so you can see which methods work the best, and continue to do more of those.

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