Optimize Your Site For Google With Links
The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.
The most important thing about links is to keep it relevant. If the page you link to is relevant to the content on your site this is good. If the site is relevant this is better. Not all links are created equal.
Here are some ways to get quality links to your site:
Reciprocal Links.
They are not of the value they once had in determining the importance of your site. They are still good but you must make sure that it comes from a site that is on the same or similar subject to yours.
Writing Articles
This is one of the best ways of creating links back to your site. This can have a viral effect as webmasters take up your article and post it on their site or send it out in a newsletter. Articles you submit must have a link back to your site. Most article directories allow you to place a link in your bio section. There are hundreds of these article directories that you can post to. Here are some you must make sure to include: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
If you come across a link farm go the other way. A link farm is a site of scrolling pages with countless links. These links are bad. They can actually kill your rankings. They are really part of a spammer’s network. Never link to any of these sites as it can downgrade your ranking with Google.
Directories
Links from directories can be very helpful in upgrading your ranking. This is especially so from such directories such as DMOZ and Yahoo. You can also look for other respected directories. Try to get your site listed with DMOZ. It can be very difficult but if you keep submitting it every 4 – 6 months. Search for the best category and keep trying for it.
With Yahoo it is easier to list your site but it will cost you. Yahoo charges $299 per year to list your site. The listing can be very valuable as Google looks at Yahoo directory as an authority.
Another link that is important is anchor text. Anchor text is the text in the hyperlink. An example of anchor text is this: For the very best in web hosting you can’t go past LinksParadise. The words “web hosting” is hyperlinked. This is anchor text. I used “web hosting” as this would be a keyword my site is optimized for. If you did a search with Google for the words “Click Here” you will find that the #1 site for that search term is Adobe. This is because many sites link to Adobe Acrobat Reader, and use the anchor text “Click Here”
An anchor text link that uses the keyword or key phrase is far better. For example if you were targeting the keyword phrase; “low cost web hosting” You would anchor it this way: “to really benefit from our low cost web hosting here are some pointers” The keyword phrase we are targeting is our anchor text.
These are just some of the ways we can use to increase our page rank in the search engines.
