Top Tips to marketing your product using Video

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?

Marketing videos make sales. It’s as simple as that. From being the exception, online video has now become the norm, so much so, that today’s internet users expect to see video on the sites they visit, and if they don’t, they usually surf to another page that does include video. Our online success demands video on our websites.

The new Web 2.0 drives most internet traffic today and it’s exactly in this new environment that today’s internet marketers find themselves,

Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR’s are no longer profitable, even without taking into account how effective video marketing is at generating traffic.

Don’t misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo.

Making a marketing video isn’t an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn’t cost more than a few hundred dollars.

What can cause complications and expensive errors is how we choose to market our videos. One easy way is to submit our videos to the various video hosting sites, such as YouTube, Howcast or Google Video for example.

After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a simple process, but not one I would suggest the serious internet marketer uses.

The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.

Since all videos are in specific categories, we could well end up providing free advertising and web space to one of our competitors, which might well result in lost sales, particularly if our competitor’s video has been rated and viewed more times than our own.

The best way is to convert our videos to flash and to add this flash video to our websites. To do this we need effective and reliable video conversion software.

By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.

This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our online marketing requires.

Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.

I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.

The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.