How to Create an Effective Resource Box
The last part of your article that the reader will see is the Resource Box and it follows the final paragraph of your actual text. This area is often referred to as the Authors Bio Box. A lot of thought should go into completing this box, because of how important it is in promoting you and your business. When I first started writing articles, I didn’t understand the real significance of this box, and I was entering way more information than was necessary. I was practically putting my life history there, until it was pointed out to me that the reader can check my bio information elsewhere if they want to know more about me.
On doing some research on the importance of the Resource Box, I realized that it’s main purpose was to motivate the reader to take action that would benefit my business. For most of us, that action would see them clicking on the links we have provided that directs them to our website.
You would want to include the following information in this area:
- your name
- a brief history of your background
- your present employment
- a call to action
If you look at my Resource Box at the end of this article, you will see that I have included all these things in a very concise paragraph. People are reading your article because they are interested in the information you are providing. They did not click onto the article to read about you. However, in the Resource Box you give them the opportunity to get to know you better, by visiting one of your websites. Hopefully, you have provided enough valuable information that they will want to see what else you have available on your other sites.
You will probably have taken quite a bit of time creating your article. I suggest that you take nearly as much time in developing your Resource Box. If you do not motivate people to visit your website after they have read the article, then it doesn’t matter how great the article is….it might even be on the first page of Google…..if they are not ending up on your website, then it will do nothing to increase your business. I want you to really get this point, because it is so important. I know of people who write the most wonderful articles but are not getting that transition over to their site.
Most article directories allow you to have two links in your Resource Box. If you try to put more than two in, and the directory has to modify your Box, it could end up being a problem for you. I feel that two links is quite sufficient for just one paragraph. I usually direct both my links to my website but sometimes I will use one for my social networking sites, such as YouTube or Facebook. This gives the reader a chance to get to know me better.
The Resource Box gives you a great opportunity to reach out and connect with your readers. Please make sure you take full advantage of this and then you can just stand back and watch your business grow!